SEO Online Training- Quick Tips For Newbies

SEO Online Training- Quick Tips For Newbies

This article will help to clarify what SEO is to online rankings and how you can use these SEO quick tips for instant results in your article and website rankings, certified Newbie friendly!

SEO or Search Engine Optimization can be either very complicated and technical or downright simple, it really depends on who you are talking too and what type of SEO training they are selling. I am not selling any SEO programs or gimmicks,  my version will be a little less technical and a little less bullshit! These are easy to follow SEO training tips,  doesn’t matter what your skill level is, enjoy the read!

seoWhat Is SEO?

There are many forms of SEO but for this article I am going to concentrate on content SEO.

Search Engine Optimization is all about structuring the content and images of your website so that search engines such as, Google, Yahoo, bing can index or find your content and put it on the Internet.

The use of keywords to enhance the performance rankings of your articles or posts as well as other techniques to improve your website or page rankings will be explained in basic, easy to implement instructions.  If Google can’t recognize your content then it won’t get ranked, if Google finds your content and it doesn’t meet their optimum guidelines then your content will rank poorly, it’s that simple. Google changes their algorithms on a regular basis to stop people from gaming the system and cornering all the traffic so you really need to stay on top of the trends.
I am going to use Google as my main example of a search engine. My main reason for this is,  Google has the lion’s share of all Internet traffic at roughly 80%. What I am going to do in this article is just give you a few tips that will show immediate ( improved) results of your articles or posts in Google’s search results. Theses are simple but often overlooked SEO musts. People pay big bucks to buy SEO programing and training which in my opinion doesn’t help you rank any better than the tips I will be showing you today!

Why Is Understanding SEO Important To My Online Business?

Here’s some quick numbers that show the importance of understanding SEO and using it to achieve higher rankings. A study conducted by AOL established the following results…
1) The first ranking position of any given search result yielded 42.5% of all click through traffic.
2) The second ranking position of any given search result yielded 11.94% of all click through traffic.
3) The third ranking position of any given search result yielded 8.47% of all click through traffic.
4) The fourth 6.05%
Overall the first 10 search results received over 89% of all search related traffic. The top ten is roughly the first page and maybe the top two results on the second page in most cases. Close to 90% of all Internet users don’t go past the first page!
So where do you want to be?
You got it!
The first page.
OK! enough numbers and statistics! Here are the do’s and don’ts that will help you achieve better rankings in Google, Yahoo and Bing!

seo does SEO Quick Tip Do’s

1) It starts with your website name!

Choose a domain name that is relevant to the topic that you will be covering with your posts and pages. Be as specific as possible with your website name but yet leave some wiggle room so that you can expand your site with new categories covering varying topics.

The broader your niche and website name the more competition you will have, example  ” Wine ratings” is very broad with a ton of competition, this Website would have a hard time ranking, there are many places competition can come from under related keywords. Now,  if you had for example, “California wine ratings’ you would have eliminated probably over half of your competition with the addition of one word. So,  you get where I am going here! Make your website name as specific as you can to the product or service you will be promoting,  this will help eliminate any unnecessary competition .

2) Use a keyword tool to find the competition and traffic for keywords that you will want to use in the title of your posts or pages. I would not think of writing an article without checking the competition that my article may face, this would almost certainly  guarantee a poor result, don’t even bother to write an article if you can’t be bothered checking the comp score.  Jaaxy is the keyword tool I use because of it’s reliability.

3) Post and page titles should be keyword rich and very relevant to your chosen topic. My title for this post “SEO Online Training” is very specific to my post. I used the “Quick Tips For Newbies” as the part of the title that explains a little more about the subject being covered. Many people leave out the descriptive part of a title only focusing on the primary keywords and this is a missed opportunity. The later part of the title is another opportunity to get ranked under some extra keywords.
I wrote a post on using keywords, you can read up on the use of keywords there.

4) Make sure that once you have started generating content you head over and set up a Webmasters tool account, as well as Google Analytics. When you are setting up a Webmasters tools account you will want to submit a website sitemap, this is very important, a sitemap helps Google’s bots crawl the content of your website, as you post new content the sitemap is automatically updated.

5) The use of external links, ( links leaving your website), should be used sparingly. Google doesn’t like the use of external links, their bots are programmed to search out authority sites and if you are directing traffic away from your site that doesn’t make you much of a resource,  now does it? External links should be directed optimally  from one or two pages.

6) The use of internal links on the other hand should be used on a regular basis. Linking to relevant material within your site will allow the bots to search your site to it’s fullest and give your site more Google presence.

7)   Write with your audience in mind, not with how you will rank using certain keywords. Your title needs to make sense and your content has to get your message across in a efficient manner. Your post should be a minimum of 1,000 to 1,500 words to make Google happy, pictures although great for breaking up text need to have keyword rich captions added as well as keyword rich descriptions to have any ranking power. mean absolutely nothing,

8) Set a posting schedule. You need to be posting content on a regular basis at least 2-3 times a week you should be publishing content. Google will see that you are active and give you more credit for being an authority in your niche if they see you are active and the bots will scan your site looking for new content more frequently. I can’t stress the importance of setting up a writing schedule.

The SEO Online Don’ts

1) Don’t keyword stuff! Most people are trained to use keywords but the message gets lost somehow and they feel more must be better, it’s not!  Keyword stuffing will lead to a spam designation which is another definition for “dead in the water”.

2) Duplicate content, don’t republish something that has already been posted under a different title. Don’t copy from another site. Pretty self explanatory. This practice will ruin your website overnight.

3) The use of Meta Tags is not going to help your content rank any better, so don’t waste your time filling out the Meta Tag section on your website.

4) Don’t lead your readers to your site with a post title and when they get there you deliver something totally different, Google hates this practice.

5) Many Internet marketing training programs still teach backlinking as a method to get more traffic to your site, don’t do it unless you are guest posting and linking naturally back to your website or commenting in a forum and linking to your article. Buying Backlinking services will kill your site! If your site gets blackballed their is very little chance that you will ever have a chance of resurrecting your site from the Google ashes!
I could go into a little more detail and I am sure I have missed a few but you have the basic SEO online training tips that will help you achieve better rankings if followed.

If your site is new and you haven’t ranked yet don’t panic! make  sure you have set up a sitemap at Webmaster tools and keep writing relevant content for your readers. Your site if new,  will take usually about 15-20 posts before Google starts to crawl your site on a regular basis, that’s when you will start to see your site rank in Google.

One quick important note! It’s better to write content on an even paced schedule, Google will crawl your site more often knowing they will find fresh content. There are many other useful tips to know when you are optimizing your website and content for search engines such as Google.

 

 

 

2 Replies to “SEO Online Training- Quick Tips For Newbies”

  1. Great read, you go into detail which I like. SEO seems like such a complicated subject. I have read lots of posts and articles on the subject but you put in such simple terms, thanks.

    1. Hi Vivien, Seo in my opinion is one of the biggest scams going there are many that will complicate the issue to make a high priced sale pitch to persuade you to buy into training that I feel in the end doesn’t achieve any better results, it’s just a way to get you to see value in a high priced SEO training program that was created to prey upon people’s lack of knowledge when it comes to getting material to rank high in Google and other search engines. My articles rank high using very simple guidelines so I know it works, have a great day and thank you for the comment, Mike.

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